5+ years designing for B2B SaaS, e-commerce, growth, and AI-powered workflows. Currently building pricing intelligence at Wiser - turning messy data into tools people actually trust.
Enhanced workflow efficiency by 56% and gave teams a tool they actually wanted to use.
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Lifted activation from 17% to 26% by guiding users to value faster.
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Decoding the three principles behind AI products people stick with.
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Designed end‑to‑end and achieved a 22% user increase post‑launch.
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Rebuild that drove a 48% engagement lift - case study landing soon.
Coming soon